Headline that Clearly States Offer or Services
Your headline should instantly tell visitors what you do and why it matters
Examples:
"Custom Websites for Small Business Owners—Launched in 5 Days!"
"Get a Professional Website Without the Headaches"
"Done-for-You Website Setup—Stress-Free, Affordable, and Fast"
Pro Tip: Keep it short, clear, and focused on the transformation you provide.
Add an image if appropriate
Who It’s For (Ideal Client Section)
People need to see themselves in your offer before they buy. Call out who your service is best for.
Examples: "This is perfect for you if…"
You’re a small business owner who needs an online presence—fast!
You’re a coach, consultant, or creative who wants to book more clients online.
You’re tired of DIY website builders and want a professional site that works.
Alternative Format:
"Not sure if this is for you? If you're struggling with [insert pain point], we can help!"
Pro Tip: Speak to their pain points and how you solve them.
What's Included
List your deliverables as short bullet points so they’re easy to read.
Use icons or checkmarks to visually break things up.
Emphasize benefits over features
Image is 500px x 500px
List your deliverables as short bullet points so they’re easy to read.
Use icons or checkmarks to visually break things up.
Emphasize benefits over features
Image is 500px x 500px
List your deliverables as short bullet points so they’re easy to read.
Use icons or checkmarks to visually break things up.
Emphasize benefits over features
Image is 500px x 500px
Why Choose You?
(Your Unique Selling Proposition)
This section helps answer
“Why should I pick YOU instead of someone else?”
Example:
"Unlike big agencies, I offer personalized, hands-on website design tailored for small business owners. No confusing tech, no overpriced packages—just a beautiful, functional site that helps you grow your business."
Other things you can include here:
✔ Experience & expertise (How many websites you’ve built, your background, etc.)
✔ Faith-based mission (If relevant)
✔ How your process is different (Faster, more personal, more affordable, etc.)
Pro Tip: People buy from people—so make this section feel personal and relatable.
Background image is 2000px x 1500px
Price
You can either list prices upfront or encourage potential clients to book a consultation.
Example Pricing Section:
💰 Basic Website Package - $997
💰 Pro Website Package - $1997
💰 VIP Website Package - $2997
Need something custom? Book a free 15-minute call to discuss your project!
Pro Tip: If you list pricing, keep it simple and tiered so customers can easily choose a package. If you don’t list prices, focus on the value and results (e.g., “Get a custom quote based on your needs!”).
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